2017 Ruichang • L&A Design Star “Earth Roots Renascence”

Description

BASIC INFORMATION

Competition project is located in Ruichang, Jiangxi. It is in the middle Yangtze River, and at the foot of the Lushan Mountain that is a famous scenic zone in China. Ruichang is a county-level city belonging to Jiujiang, located in the west part of the downtown. As the satellite town of Jiujiang city, there is expansive back-land to be developed in Ruichang, which offers ample development space for "Greater Jiujiang" regional economic society.

The Competition site this year is on the south bank of the middle and lower reaches of Yangtze River, east to Kuanglu, neighboring Jiujiang County; west to Mufu, adjoining Yangxin County in Hubei province; and north to the Yangtze River, acrossing the river from Wuxue, Hubei. It is the first place where the Yangtze River flows into the Jiangxi province, and has convenient land and water transport. It is one of the national important organic towns, and known as the "Golden Town" since ancient times, because of the old commercial port of the Yangtze River. The Jiangxi Jiangzhou Dockyard where is the competition site in is located on the south of Yangtze River, in the city of Ruichang. It is a corporate modern shipbuilder remold from the Jiangzhou Dockyard that belongs to China State Shipbuilding Corporation (CSSC). It has the history of more than 40 years, and is one of the largest and capable ship production bases in Jiangxi province.

"Earth Roots Renascence" is the theme of the 2017 Ruichang · L&A Design Star Competition. It takes the former site of the Jiangxi Jiangzhou Dockyard as the key point of the competition, covering the surrounding mountains, waterbody and towns as the design site. The designers are supposed to research on the new "tourism plus" model, to consider the industry heritage, which includes Tongling Site, Old 459 Factory, 491 Factory, Hongxia People Factory, Xinmin Machine Factory and other old sites, basic ecological establishments, creative tourism, art activation and public education, and to create modern cultural tourism IP, by new thoughts and appropriate planning. So that Ruichang could be built as a “all-for-one” tourism industry experience area with global view and promotional tourism resource.

BACKGROUND

2.1 Shenzhen “Creative December”

Shenzhen has been awarded the title of “City of Design” in China. Creative December consists of a series of exhibitions held by the Shenzhen Municipal Bureau of Culture and Tourism, aiming to increase public awareness for creative culture, and to encourage public participation in the development of Shenzhen’s creative industry. L&A Design Star Competition is one of the special activities in "Creative December".

2.2 "Tourism plus"

"Tourism plus" is the development model that has the “all-for-one” tourism concept, building new tourism development pattern. According to the society developing direction in China, it promotes the tourism development that should be creative, harmonious, green, open and shareable, motivates tourism transformation and upgrade, improving the quality and efficiency, enhances the integration of tourism and the tertiary industry, culture, art, public education, science popularization by the "Tourism plus" method, plans and exploits cross-boundary products of cultural recreation, ecological tourism, commerce exhibition, leisure resort and rural tourism with their own characteristics and attributes, drives the convergence of “all-for-one” tourism elements, advances the overall strength and competitiveness of the regional tourism.

2.3 "Industry Renascence"

"Industry Renascence" has been one of the most popular topics, focusing on the new culture and tourism IP. Nowadays, in China it steps into the new stage that city development is upgrading from the secondary to the tertiary industry, and it concerns over the adaptable re-exploitation and intergrowth for urban renewal. A great deal of industry architecture heritages and function replacement are both opportunity and bottleneck. There are plenty of cases in the west world of industry site renovation and regeneration, which are still hot topics and examples after several years. It needs excellent industry renewal, opening the new ideas of cultural tourism IP.

2.4 Industry in Ruichang

Ruichang has abundant traditional and local culture. Ruichang is the birthplace of Chinese bronze smelt, where located the Tongling Ruins the earlies bronze mining and smelt site in the world about 3,300 years from now. It is called "Hometown of Chinese Folk Art" for Ruichang scissor-cut and bamboo weaving which are placed in the national nonmaterial cultural heritage list.Jiangxi Jiangzhou Dockyard covers an area of 1905 acres with 1980 acres of waterbody. The overall available size is about 5000 acres including surrounding mountains. The ships and military enterprises have already undergone more than 40 years, leaving docks, workshops, living quarters, and warehouse which have distinctive features. These witnessed the history of Chinese ships and military development, perfectly protected as infrequent industry heritage site.

OBJECTIVES

3.1 Raise thinking and select proposal all over the world. Appeal university students who majors in creative, design and planning, to contribute to “all-for-one” tourism industry experience area in Ruichang, to give strategic planning and implementation suggestion in cultural and creative industry, ecology and industry heritage.

3.2 Adopt the “DEEP plus” approach to planning and landscape design (design+, ecology+, economy+ , planning+ and marking). Designers must take creative design and commercial considerations into account early in the design stage, in order to fully dig the cultural and commercial value of the town.

3.3 Make clear industry IP image of the “all-for-one” tourism industry experience in Ruichang, and build the city leisure space with extremely regional characteristics.

3.4 Use design thinking to discover existing problems and to formulate solutions accordingly.

3.5 Finish the overall arrangement of the scenic spot and the other systems analysis.

3.6 Explore detailed planning of key nodes with the distinctive achievement in creative expression.