International Shopping Plaza Concept Design
Call for projects organizer
Description
BACKGROUND
At the beginning of the 21st century it is necessary to address contemporary social needs, desires and emerging economic potentials in order to create a new generation of shopping centers and leisure facilities. Architecture is no longer considered a footnote, but a fundamental means of engaging and extending the experience of the visitor towards new dynamic leisure horizons.
In this way, the entire shopping mall becomes a stage–a veritable vitrine–for public performance. By configuring both external and internal spaces in an innovative and efficient manner, retail complexes can provide synthetic entertainment for a wider public audience. It is a place of celebration, enjoyment and consumption where people can enjoy a variety of atmospheres and activities from shopping to dining, swimming, and living all within a lively social environment.
The sustainability and long range success of a new facility depend upon the creation of public spaces which in their functionality and architectural character provide a new identity by integrating the dimensions of commerce, culture with leisure as well as giving them a spatial organization that is able to represent the values of a given society.
OBJECTIVE
The designs submitted for the International Shopping Plaza Competition should address these ideas by rethinking the mall in different essential and innovative ways:
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Space: participants should create a variety of scales, perspectives and atmospheres ranging from the grand to the intimate, from the dynamic to the contemplative
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- The central, public spaces should orient, attract and provide unprecedented flexibility for the future needs of the entire complex.
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- Audience and performer: what is this tension in public space and how do we address it in a dynamic way in a retail environment?
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- Voyeurism: the mall is a place to watch and be watched.
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- Sustainability: innovative ways to approach consumerism through sustainable practices.
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- The character of internet age and influence of e-commerce
The design program that is nowadays characteristic serves in this competition exclusively as a guide to show students the state of the art. But the purpose of the competition is to go beyond it, to find innovative ideas able to confront the new ways of shopping and provide spaces where all can recognize themselves and socialize freely.
Jury
Founding member of Abalos Sentkiewicz, chair of Department of Architecture , Harvard University
Associate of the AS.Architecture-Studio
Principal of Woods Bagot
Dean of the College of Architecture and Urban Planning, Tongji University
Chairman of China Building Center, Chief Editor of Urban Environment Design (UED) Magazine; Guest Professor of the School of Architecture, Tianjin University
Rewards
1st Prize (1 team)
$8 300 + CertificatePrize winners will have an opportunity to intern at prestigious architectural firms through the “Learning Design with Master Architects” program. All the award-winningworkswill be exhibited in the subsequent tour and other related activities as well as published by UED media.
2nd Prize (2 teams)
$3 200 + CertificatePrize winners will have an opportunity to intern at prestigious architectural firms through the “Learning Design with Master Architects” program. All the award-winningworkswill be exhibited in the subsequent tour and other related activities as well as published by UED media.
3rd Prize (3 teams)
$1 700 + CertificatePrize winners will have an opportunity to intern at prestigious architectural firms through the “Learning Design with Master Architects” program. All the award-winningworkswill be exhibited in the subsequent tour and other related activities as well as published by UED media.