Keep it Fun Contest

Description

Take the Challenge!

Create a communication strategy to reveal how fun the Tinder app can be.

Students around the world – make a match with the first marketing campaign challenge from Tinder!

Tinder is THE app that brings people from all over the world together with a single gesture. It empowers everyone to meet new people, expand their circle of friends, and get in touch with local residents – all over the world. The app is a great new way to discover people you would never have met!

Get together to build your team, submit your innovative, creative and fun concept to revolutionize Tinder's marketing campaign, and prove to the world that it’s more than an ‘easy-meeting’ app.

Have fun and think outside the box, and be in with a chance to win an interview opportunity for an internship – and there’s also $13,500 of high-tech products up for grabs

Your mission

Imagine an innovative marketing strategy to develop the Tinder community and prove to the world that it’s more than an easy-meeting app!
Win over new users. Suggest a crazy concept with an action plan to encourage people to download the app. Come up with a creative communication plan to develop the Tinder community.

Street marketing, targeted action or social media – with so many possibilities, it’s over to you to be the most innovative!
Your mission is to imagine an original and feasible marketing strategy, including the content (messages and design), and the different resources you can use.